Over 70% of global Shopify store traffic originates from mobile devices. However, industry analytics consistently highlight a major challenge: average conversion rates on smartphones are typically half of those on desktop computers. Smaller viewports, on-the-go browsing distractions, and fragmented checkout experiences cause many potential buyers to hesitate and abandon carts.
To counteract this, many merchants activate blanket storewide coupon codes. However, this strategy needlessly erodes profit margins on high-intent desktop shoppers who were prepared to buy at full price. Devicely: Smart Discounts was engineered specifically to solve this imbalance by allowing merchants to offer automatic, targeted discounts based on the visitor’s device (Smartphone, Desktop, or Tablet).
This practical guide walks you through the setup process—from prerequisites to publishing your first rules and testing the checkout experience.
Prerequisites & Compatibility
Before starting, confirm your store uses an Online Store 2.0 compatible theme (such as Dawn, Sense, Craft, Refresh, Spotlight, or modern Shopify Theme Store releases).
You will need standard store administrator privileges to install apps and access the Theme Editor. No programming or code editing is required—all configuration takes place inside a visual interface aligned with Shopify Polaris standards.
Step 1: Install Devicely From the Shopify App Store
Installation takes less than two minutes:
- Visit the official Devicely App Store listing and click Install.
- Review the requested permissions in your Shopify Admin (catalog reading, cart discount synchronization, and Theme Editor embed management).
- Confirm by clicking Install app.
Once installed, you are greeted by the Devicely dashboard inside your Shopify Admin, where you can configure rules and track conversion analytics.
Step 2: Enable the App Embed in Your Shopify Theme
To allow Devicely to evaluate device signals in real time and apply promotional pricing without layout flicker, enable its native App Embed:
- In Devicely, click Activate App Embed (or navigate to Online Store > Themes > Customize).
- In the Theme Editor, click the App embeds icon in the left toolbar.
- Locate Devicely Discount Engine and toggle it to On.
- Click Save in the top-right corner.
The script runs asynchronously, never modifies your Liquid files, and preserves Core Web Vitals.
Step 3: Configure Your First Discount Rule
With the embed enabled, create your first device-targeted pricing strategy:
- Navigate to Discount Rules in Devicely and click + New Rule.
- Name the promotion (e.g., “Spring Mobile Push - 15% Off”).
- Select your target device: Mobile Only to boost smartphone conversions, Desktop Only for B2B or higher basket sizes, or Tablet Only.
- Define the discount value: a percentage reduction (e.g., 10% or 15%) or a fixed currency amount.
- Choose scope: apply storewide across your entire catalog, or restrict to specific Shopify Collections.
Step 4: Manage Product and Collection Exclusions
To protect margins on high-cost items, limited editions, or pre-orders, use Devicely’s exclusion rules:
- In the rule editor, expand Product Exclusions.
- Select specific items or entire collections you wish to protect.
- Devicely processes exclusions instantly: excluded products display full retail price, while eligible items receive the designated promotional discount.
Step 5: Test and Verify Before Going Live
Always test rules prior to launching campaigns:
- On your smartphone, open a private incognito tab and navigate to your store. Verify that eligible products show discounted pricing.
- Simultaneously, open the same product page on your desktop computer. Confirm that the desktop session shows full list price.
- Add the item to your cart on mobile and proceed to Shopify Checkout to verify that the discount applies smoothly.